ENG387 Media Translation
Course Aims This course equips students with the principles and techniques of translating print and non-print media texts, including press releases, magazine articles, features, film scripts, advertisements and corporate promotional materials. The practical and research skills that are of immediate importance to the translation of media texts will also be introduced with translation examples taken from real-world settings. Upon completion of this course, students should be able to formulate and employ appropriate translation strategies to translate with confidence non-technical media texts from English to Chinese and vice versa, overcoming language and cultural barriers that media texts can present.