On 10 October 2026, Dr Jenny Wan delivered an invited presentation, “Understanding visitor experiences in the digital age: Language, AI, and tourism research,” for students of the MSSCs in Smart Cultural Tourism Programme, Department of Sociology, Hong Kong Shue Yan University.
 
 
This sharing session showcased the use of language analytics, corpus linguistics, and artificial intelligence to explore digital visitor narratives through examples from tourism and hospitality. The talk demonstrated how interdisciplinary methods can offer fresh perspectives on visitor engagement.
 
 
The session also featured our MPhil student Vito Zhu Hongzuo, who presented on Hong Kong’s transport heritage, examining how the Star Ferry, Peak Tram, and Hong Kong Tramways are connected to memory, identity, and the public. His presentation provided insights into research linking tourism, language, and digital humanities.
 
 
 
Acknowledgement: This sharing was based on the forthcoming FDS project, Perceptual and Experiential Misalignment in Digital Visitor Narratives: A Triangulated Analysis of Appraisal, Topic Modeling, and Sentiment in Hong Kong's Heritage Transport Discourse (UGC/FDS15/H02/26), funded by the Research Grants Council, Hong Kong. The project will run from 1 January 2027 to 31 December 2028, led by Dr Wan Yau Ni Jenny with Co-Investigators Dr Li Wang On Alex and Dr Zeng Hui Heng Winnie.