Ms Ashley Tam and Ms Stella Lo shared with our students the business model of the fermented/alcoholic beverage industry in local and global markets, their work and duties in their company, and the challenges faced in business. They went through some marketing strategies in their company and the industry and provided career advice. Besides, The speakers introduced the Pink Boots Society, an international group that recognizes and celebrates the dedication and impacts of women and non-binary individuals in the industry. Ms Tam shared how her study of women’s writing and cultural issues in our BA programme contributed to her current career.