Dr. ZENG Huiheng Winnie
Assistant ProfessorCourses Taught
Areas of Interest
Selected Publications
Journal Articles
Kathleen Ahrens, Winnie Huiheng Zeng, Christian Burgers, & Chu-Ren Huang. (accepted). Metaphor and gender: Are words associated with source domains perceived in a gendered way? Linguistic Vanguard. (SSCI/SCOPUS)
Zeng, Huiheng Winnie & Wan, Y. N. (in prep.). Constructing attitudinal meanings in public discourse: Using big data approach.
Zeng, Huiheng Winnie & Kathleen Ahrens. (2023). Corpus-based metaphorical framing analysis: WAR metaphors in Hong Kong public discourse. Metaphor and Symbol, 38 (3), 254-274. https://doi.org/10.1080/10926488.2022.2158088 (SSCI/SCOPUS)
Ahrens, Kathleen & Winnie Huiheng Zeng. (2022). Referential and evaluative strategies of conceptual metaphor use in government discourse. Journal of Pragmatics, 188, 83-96. https://doi.org/10.1016/j.pragma.2021.11.001
(SSCI/SCOPUS)
Zeng, Winnie Huiheng, Christian Burgers, & Kathleen Ahrens. (2021). Framing metaphor use over time: ‘Free Economy’ metaphors in Hong Kong political discourse (1997-2017). Lingua, 252, 102955. https://doi.org/10.1016/j.lingua.2020.102955 (SSCI/SCOPUS)
Zeng, Winnie Huiheng, Dennis Tay, & Kathleen Ahrens. (2020). A multifactorial analysis of metaphors in political discourse: Gendered influence in Hong Kong political speeches. Metaphor and the Social World, 10(1), 139-166. https://doi.org/10.1075/msw.19016.zen (SCOPUS/ESCI)
Tay, Dennis, Jin Huang, & Winnie Huiheng Zeng. (2019). Affective and discursive outcomes of symbolic interpretations in picture-based counseling: A skin conductance and discourse analytic study. Metaphor and Symbol, 34(2), 96-110. https://doi.org/10.1080/10926488.2019.1611724 (SSCI/SCOPUS)
Zeng, Winnie Huiheng. (2019). A cognitive-pragmatic approach to metaphor and metonymy in brand names: A case study of film titles. Taiwan Journal of Linguistics. 17(1), 1-47.
https://doi.org/10.6519/TJL.201901_17(1).0001
Book Chapters
Zeng, Winnie Huiheng, Kathleen Ahrens, & Chu-Ren Huang. (in prep.). Changes in political speeches in a dynamical multilingual society. In A. Smith, P. Collins, & M. Korhonen (Eds.), Worldwide perspectives on English usage: Into the third millennium. Cambridge University Press.
Zeng, Winnie Huiheng, Kathleen Ahrens, & Chu-Ren Huang. (in prep.). Cultural influences on the conceptualizations of COVID-19 in Hong Kong English. In L. W. Lu (Ed.), English in Asia and Asian Englishes revisited. Springer.
Zeng, Winnie Huiheng, & Kathleen Ahrens. (in prep.). Discourse metaphor. In X. Wen, & C. Sinha (Eds.), The Cambridge encyclopedia of cognitive linguistics. Cambridge University Press.
Zeng, Winnie Huiheng, & Kathleen Ahrens. (in prep.). Journey metaphor. In X. Wen, & C. Sinha (Eds.), The Cambridge encyclopedia of cognitive linguistics. Cambridge University Press.
Zeng, Winnie Huiheng, & Menghan Jiang. (in prep.). Framing social issues in public discourse through metaphor: A corpus-based analysis of ‘housing’ metaphors in Chinese government speeches. Above and beyond: Chinese linguistics in the digital era. The Netherlands: Brill.
Ahrens, Kathleen & Winnie Huiheng Zeng. (2021). Expressing concepts metaphorically in English editorials in Sinosphere. In P. Peters & K. Burridge (Eds.), Exploring the ecologies of world Englishes in the twenty-first century: Language, society and culture (pp. 170-192). UK: Edinburgh University Press. https://doi.org/10.1515/9781474462877-012
Ahrens, Kathleen, Menghan Jiang, & Winnie Huiheng Zeng. (2021). BUILDING metaphors in Hong Kong Policy Addresses. In M. Degani & M. Callies (Ed.), Metaphor in Language and Culture across World Englishes (pp. 105-128). London: Bloomsbury Academic. 10.5040/9781350157569.ch-006
Tay, Dennis, Jin Huang, & Winnie Huiheng Zeng. (2020). Prompting strategies and outcomes in picture-based counseling. In B. Watson & J. Kreiger (Eds.) Expanding Health Communication in Asia (pp. 29-46). Singapore: Springer. https://link.springer.com/chapter/10.1007/978-981-15-4389-0_2
Book Reviews
Zeng, Huiheng Winnie. (in prep.). [Review of the book The moral metaphor system: A conceptual metaphor approach, by N. Yu]. Contrastive Pragmatics.
Zeng, Huiheng Winnie (2024). [Review of the book Dynamism in Metaphor and Beyond, by H. Colston, T. Matlock, & G. Steen]. Metaphor and the Social World. https://doi.org/10.1075/msw.00044.zen
Conference Proceedings
Zeng, Winnie Huiheng, Kathleen Ahrens, & Chu-Ren Huang. (2023). Tracing social change through metaphor: A diachronic corpus-assisted analysis. In Proceedings of the 37th Pacific Asia Conference on Language, Information and Computation (PACLIC 37). Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong, 2-5 December 2023. https://aclanthology.org/2023.paclic-1.90.pdf (SCOPUS)
Zeng, Winnie Huiheng, Dennis Tay, & Kathleen Ahrens. (2021). Metaphor development in public discourse using a Time Series Analysis Approach. In Proceedings of the 35th Pacific Asia Conference on Language, Information and Computation (PACLIC 35) (pp.). Shanghai International Studies University, Shanghai, China, 5-7 November 2021.
https://aclanthology.org/2021.paclic-1.82.pdf (SCOPUS)
Ahrens, Kathleen, Winnie Huiheng Zeng, & Shun-han Rebekah Wong. (2018). Using a corpus of English and Chinese political speeches for metaphor analysis. In Proceedings of the 11th International Conference on Language Resources and Evaluation (LREC 2018) (pp. 994-999). Miyazaki, Japan, 7-12 May 2018.
http://www.lrec-conf.org/proceedings/lrec2018/pdf/571.pdf (SCOPUS)
Ahrens, Kathleen & Winnie Huiheng Zeng. (2017). Conceptualizing EDUCATION in Hong Kong and China. In Proceedings of the 31st Pacific Asia Conference on Language, Information and Computation (PACLIC 31) (pp.303-311). University of the Philippines Cebu, Cebu, Philippines, 16-18 November 2017.
https://aclanthology.org/Y17-1041.pdf (SCOPUS)
Conference Presentations
Zeng, Winnie Huiheng, Kathleen Ahrens, & Chu-Ren Huang. (2023). Tracing social change through metaphor: A diachronic corpus-assisted analysis. Presented at the 37th Pacific Asia Conference on Language, Information and Computation (PACLIC 37). Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong, 2-5 December 2023.
Zeng, Winnie Huiheng, Chu-Ren Huang, & Jieyu Chen. (2023). Metaphor of Covid-19 in public discourse: A cross-linguistic and cross-cultural gain-loss framing perspective. Presented at the 16th conference of the Association for Researching and Applying Metaphor (RaAM 16). University of Alcalá, Alcalá de Henares, Spain, 28-30 June 2023.
Pan Biwei, Kathleen Ahrens, & Winnie Huiheng Zeng. (2023). Pitching products as a WAR or JOURNEY: Gender differences in venture capital pitches. Presented at the 16th conference of the Association for Researching and Applying Metaphor (RaAM 16). University of Alcalá, Alcalá de Henares, Spain, 28-30 June 2023.
Zeng, Winnie Huiheng, & Menghan Jiang. (2023). Framing social issues in public discourse through metaphor: A corpus-based analysis of ‘housing’ metaphors in Chinese government speeches. Presented at the symposium Above and beyond: Chinese linguistics in the digital era. Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong, 12th May 2023.
Zeng, Winnie Huiheng, Menghan Jiang, Jieyu Chen, Chu-Ren Huang, & Kathleen Ahrens. (2022). Topic Modelling and Sentiment analysis of Government News on Covid-19 in Hong Kong and Mainland China. Presented at the 31st Joint Workshop on Linguistics and Language Processing (JWLLP 2022). Kyung Hee University, Korea, 16 December 2022.
Zeng, Winnie Huiheng, Yin Zhong, Kathleen Ahrens, & Chu-Ren Huang (2022). Effects of gain/loss framing on pandemic vaccination responses. Presented at the 15th conference of the Association for Researching and Applying Metaphor (RaAM 15). University of Bialystok, Poland, 21-24 September 2022.
Zeng, Winnie Huiheng, Chu-Ren Huang, & Kathleen Ahrens. (2022). Media framing of COVID-19 vaccination in Hong Kong: The role of metaphors and gain/loss frames. Presented at The 17th International Conference for Language and Social Psychology (ICLASP17), The Hong Kong Polytechnic University, Hong Kong, 22-25 June 2022.
Kathleen Ahrens, Winnie Huiheng Zeng, Christian Burgers (2022). Women and war: Gender stereotyping in conceptual metaphors. Presented at the 30th Joint Workshop on Linguistics and Language Processing (JWLLP 2022). University of Macau, 26 March 2022.
Zeng, Winnie Huiheng, Chu-Ren Huang, & Kathleen Ahrens (2022). Fighting against the pandemic: A gain-framed or loss-framed WAR? Presented at the 30th Joint Workshop on Linguistics and Language Processing (JWLLP 2022). University of Macau, 26 March 2022.
Zeng, Winnie Huiheng, Dennis Tay, & Kathleen Ahrens. (2021). Metaphor development in public discourse using a Time Series Analysis Approach. Presented at the 35th Pacific Asia Conference on Language, Information and Computation (PACLIC 35). Shanghai International Studies University, Shanghai, China, 5-7 November 2021.
Zeng, Winnie Huiheng. (2021). Framing metaphor use over time: 'Free Economy' metaphors in Hong Kong political discourse (1997-2017). Presented at the Research Student Thesis Showcase and Information Session on PhD Fellowships in Hong Kong. The Hong Kong Polytechnic University, Hong Kong, 21 Oct 2021. (Invited Talk)
Ahrens, Kathleen, Winnie Huiheng Zeng, & Christian Burgers. (2021). Metaphor and gender: Do source domains invoke gender stereotypes? Presented at the 14th conference of the Association for Researching and Applying Metaphor (RaAM 14). Vilnius University, Lithuania, 23-26 June 2021.
Zeng, Winnie Huiheng. (2021). Framing ELECTIONS over time: The road to UNIVERSAL SUFFRAGE. Presented at the 29th Joint Workshop on Linguistics and Language Processing (JWLLP 2021). The Hong Kong Polytechnic University, Hong Kong, 4 June 2021.
Zeng, Winnie Huiheng & Kathleen Ahrens. (2021). Corpus-based Metaphorical Framing Analysis: WAR metaphors in Hong Kong Public Discourse. Presented at the 22th Chinese Lexical Semantic Workshop (CLSW 2021). Nanjing Normal University, China, 15-16 May 2021.
Zeng, Winnie Huiheng & Kathleen Ahrens. (2019). Metaphorical framing of ‘free economy’: The liberalization of economy in Hong Kong (1997-2017). Presented at Metaphor Festival 2019, University of Amsterdam, Netherlands, 28-31 August 2019.
Zeng, Winnie Huiheng, Dennis Tay, & Kathleen Ahrens. (2019). Applying Time Series Analysis to study metaphors across time: The case of public speeches by principal officials of Hong Kong SAR (1997-2017). Presented at RaAM Seminar 2019 – Metaphor studies at the intersection of multiple disciplines. University of Liège, Belgium, 16-17 May 2019.
Ahrens, Kathleen, Winnie Huiheng Zeng, & Menghan Jiang. (2019). Functions of the BUILDING source domain in speeches of Hong Kong political leaders. Presented at RaAM Seminar 2019 – Metaphor studies at the intersection of multiple disciplines. University of Liège, Belgium, 16-17 May 2019.
Zeng, Winnie Huiheng & Kathleen Ahrens. (2018). Metaphorical framing in post-colonial Hong Kong political speeches (1997-2017): The role of Mapping Principles in corpus-based metaphor analysis. Presented at the 17th Conference on the Processing of East Asian Languages and the 9th Conference on Language, Discourse, and Cognition (ICPEAL 17-CLDC 9). National Taiwan University, Taiwan, 19-21 October 2018.
Zeng, Winnie Huiheng, Dennis Tay, & Kathleen Ahrens. (2018). A mixed-method analysis of metaphors in public discourse: gendered influence in Hong Kong political speeches. Presented at the 12th conference of the Association for Researching and Applying Metaphor (RaAM 12). The Hong Kong Polytechnic University, Hong Kong, 27-30 June 2018.
Zeng, Winnie Huiheng. (2018). Statistical modelling of metaphors in Hong Kong political discourse. Presented at the Joint Postgraduate Student Symposium on Language, Culture and Cognition (JPSS 2018). The Hong Kong Polytechnic University, Hong Kong, 20 April 2018.
Ahrens, Kathleen, Winnie Huiheng Zeng, & Wong, S. H. R. (2017). Using a corpus of English and Chinese political speeches metaphor analysis. Presented at The 11th edition of the Language Resources and Evaluation Conference (LREC 2018), Phoenix Seagaia Resort, Miyazaki, Japan, 7-12 May 2018.
Ahrens, Kathleen & Winnie Huiheng Zeng. (2017). Conceptualizing EDUCATION in Hong Kong and China. Presented at the 31st Pacific Asia Conference on Language, Information and Computation (PACLIC 31). University of the Philippines Cebu, Cebu, Philippines, 16-18 November 2017.
Zeng, Winnie Huiheng. (2017). The coding and processing in brand names: Metaphors and metonymies in Oscar film titles. Presented at the 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing. City University of Hong Kong, Hong Kong, 26-28 May 2017.
Ahrens, Kathleen & Winnie Huiheng Zeng. (2017). Metaphors of democracy in the Greater China English editorial corpus. Presented at ICAME 38: Corpus et Orbis: Interpreting the World through Corpora. Prague, Czech Republic, 24-28 May 2017.
Ahrens, Kathleen & Winnie Huiheng Zeng. (2017). Metaphors of education in China and Hong Kong. Presented at Look Both Ways: Narrative & Metaphor in Education - Conference 2017. Vrije University, Amsterdam, 30 March - 1 April 2017.
Ahrens, Kathleen & Winnie Huiheng Zeng. (2017). The conceptualization of democracy in Hong Kong Policy Addresses. Presented at the 3rd VEIP (Varieties of English in the Indo-Pacific - English in Contact) Conference. Macquarie University, Australia, 16-17 February 2017.